This is a blog post from Media Emerging…click on the “via media emerging” link to read the whole thing. It is very good!

Managing expectations, and getting people to really hear you when you say, “this takes time and effort!” is a big challenge.

I focus on the merits and power of the indirect route to interaction and engagement. Let’s use these tools as they were designed to be used!

Twitter is not a radio ad. LinkedIn is not simply a way to stalk your sales prospect!