From Sharlyn Lauby at Mashable is a nice blog post about how C-Level folks are using Social Media. These are people who demand real results.

One of the standout points from this post is that engagement can have other benefits and can result in something valuable other than a sale. Of course, the sale or signup or customer in your door is the ultimate end result we are looking for…however, good will, a stronger brand more word of mouth…these are also what we are searching for.

Nice article…please take a look!