See How Far Your Twitter Efforts Reach
Here’s a cool little tool I have been using recently.
Type in your account name, a url, a keyword or phrase, and it will show you how far the last 50 tweets with your search term in it have “travelled”
Who cares? What does this tell you? Why would you do that?
You should care, because Twitter isn’t about the number of people you follow…or the number who follow you. Twitter is about the effectiveness of your network. You may think you are generating traffic, clicks and even page rank through your Twitter efforts, but the reality may be very different.
It is easy for you to hire someone to goose your follower/following numbers. It is altogether more challenging to build an online reputation and ‘reach’ that looks like this:
Type in your twitter handle and see how you compare to Jeremiah! Realize that he has worked for years to gain this. It takes time, authentic interaction, sharing valuable and useful information to do this.
When you have the Tweet Reach report up, be sure to click on the “how to read this report” link in the upper left hand corner…good stuff.
Got any questions or comments? Please share!
HOW TO: Clean Up Your Facebook Profile
Here are some nice, useful tips on how to use your Facebook profile in different ways, clean up what you see, and refine what your friends / followers see.
This is for your personal profile. However, as Facebook gets used more and more for business, these tips will come in very handy.
Please add others here if you have something you do.
Thanks!
Online Monitoring: Twitter Tool Usage for your Business
Online Monitoring is important.
And it takes a lot of work. And it requires you to be more transparent and to put you and your company out there more than you have in the past. This can be scary, but I think the alternatives are scarier.
Here are a couple of tools and ideas about how to use these tools.
“Online Monitoring” is a term I use to describe one piece of what I can do with customers. Monitoring is not passive. When you monitor stuff that is important to you, or about your company, or reactions to your nonprofit…there is an “interaction” piece that follows that up.
See what is going on, then do something. Kind of like this:
A) If you could see that someone had a bad experience at your store, wouldn’t you like to be able to react to that? I cannot promise that you will see every reaction or interaction that is out there, but by setting up a little system using these tools you can see these things much quicker than someone who is not.
B) If you could see that a topic was trend was showing up on Twitter or other searches that was related to your business or organization…how valuable would it be to see that stuff before your competitor?
C) Monitoring is the lifeblood of any online marketing effort that is targeted at “thought leadership” or general awareness. Resist the temptation to be intimidated by the idea of a blog for your business. A blog does not need to be a magazine article every day. Monitor online mentions that relate to your company, product, service, etc…then create a way to quickly and easily share this info, comment on it, and find the spark that will drive you to do more of that!
This week I am going to go over several online monitoring tools I use, with some ideas of how to use them. There are many, many ways to use these tools, and there are many, many other tools to use. Please share some of the ways that you monitor. Let’s create a conversation about this. I have ideas and things I have done, but there are many ways to do this.
Today I am going to cover the role of Twitter in online monitoring.
Where Does Emerging Media Intersect with SEO?
Maximizing Go-To-Market Strategies For SEO
Working for startups and companies launching new products, features, and verticals consistently makes it very important to ensure you are getting the most bang for your buck and not make startup seo mistakes that many others make, including fortune 500 companies.
The point is, you want to leverage the most out of the buzz, the press, the publicity, etc. that you can get via a launch of a new product, vertical, or feature.
I just had a great customer meeting with David McBee (a fantastic paid search resource), and Kevin Pike from the always spot-on Sweetspot Marketing (a fantastic SEO company in KC). These are fantastic guys to work with. David then shared an article discussing the intersection of emerging media/social media with SEO and Search. Let’s focus on making our customers successful! Follow the link to searchengineland.com to read the rest of the article…it is worth it!
Thanks guys!
Beginning Emerging Media Suggestions - LinkedIn
I had the great pleasure of presenting at The Brookside Business Development Team’s quarterly gathering today. The combination of retail shops and service-focused businesses in this neighborhood makes Brookside a unique challenge to those who are looking for more effective ways to connect with and engage customers.
I was asked to give 3 to 5 quick “what should I do’s” for LinkedIn, Facebook and Twitter. Here’s what I came up with:
First, I encourage everyone to have a strategy and a goal. These tools are not magic bullets. You cannot “set it and forget it.” I hope people will go ahead and give some of these tools a try, once they have thought about what their goals are! AND, I encouraged everyone to think of LinkedIn, Twitter, Facebook and indeed any emerging media tool as a way to connect with their existing customers first. Don’t just view these tools as another direct mail piece, or as a “radio ad.”
To that end, here is the quick list of things to go ahead and TRY.
- Give 5 Recommendations
- Join 5 Groups
- Answer 5 questions
- Ask For 5 introductions.
Here are links to two blogs you should read regarding LinkedIn:
How to Optimize Your LinkedIn Profile (and WHY you must!)
Facebook: Decide HOW you will use this tool.
- Find 5 Pages to FAN
- Create THREE one-minute long fun interviews with customers
- Create a Poll - personally ask your top 10 customers to respond to it.
- Make a new tab / Make it your landing page - NOW send people to your page (do you have a Facebook Username?)
Here are links to Facebook specific information:
Read John Haydon’s Blog…It is important!
Here’s another one about the title of your Facebook Page
Twitter: Find People you know in order to find new people
- Set up a Twellow.com Profile
- Go find 10 people you already know … jump into a conversation - start with me! @brainb
- Go find 10 people you should know…”@reply” them back…enter into their conversations as apropriate.
- Bookmark Search.twitter.com - now search for terms, company names, etc…save those!
- Be a Servant Networker
- Make Twitter easier and better by using Seesmic, Tweetdeck or Hootsuite.
You can also check out my recent “how to” post about twitter called Twitter Isn’t About What You Had For Breakfast
More to come!
Please share your own How To’s, hints, etc.
Thanks!
3 Sad Stories about Your Non-Profit | Brazen Careerist
Chas Grundy has a blog called “Brazen Careerist.” I like to put this post in the “work smart not hard” file. I think these three sad stories highlight areas for the creative business person to find a way to connect with, help and work for non-profits.
Just like all of us, people who work at Non Profits need help, encouragement, connections, and constructive feedback. Work Smart everyone!
Practice Makes … Business
“We’re Talking About Practice. Practice?”
@shelleykramer
@sundi_moz
@caffeinatedelf@johnhaydon
@garyvee
@kriscolvin
@loicFacebook: If you are a company or an organization, maybe you have decided to look into Facebook. Or, maybe you are already using Facebook, but you are convinced it is only a time suck. Think about this: How much time do you devote each month, or quarter, to your newsletter? What if you had a little system by which you had a constantly up-datable newsletter? One that multiple people had the ability to create, and you decided that you trusted those people to represent your organization? What if you had a nice group of people who know and like you and who agreed to share stuff for your “newsletter”? I think it might look a little like these Facebook Pages listed below. Some are complex and powerful, some are smaller but effective in their own way. Go FAN these pages and watch what they do over the next couple of weeks. Sharing simple information and basic status updates seems ridiculous to you…take a look at how these folks do it. Participation and Engagement takes practice. Here are some good teachers. Threadless Tees The New Dime StoreTurning Point The Public GoodKansas City Lyric Opera Seesmic
A few notes on Practice: You don’t ever expect one direct mail postcard to save your entire year. So don’t expect that opening a Twitter account will magically transform your company. It won’t. You can overcome your hesitations and skepticism about the role of emerging media in your business or for your organization. You just need to practice. Take a few minutes and watch and learn first. Each of the people and each of the companies I mention above are sharing personal things, connecting with individuals, and making this make sense in their business. Be yourself. Be authentic and transparent. The more you practice, the more sense it makes! A BIG note about this post: This post is meant to be the opening of a conversation. I mention these people and businesses and organizations because they are people I like, I follow, or I have worked with. Please share your stories about practice - they don’t have to be about the social media sphere. Please also share the people you follow or recommend to others, I want to highlight your connections as well. Thanks! Now let’s hear what you have to say.
Go Ahead and Be Lazy! How to Use LazyFeed to Bring You Engagement
The advancements I really like are that I can see the latest entries in a Topic area, click on the topic and see contextual updates from within the hour, 12 hours, 1 day, and on back, browse to related topics (kind of a tagged “you might also like” service), Find a headline / summary you like, click on that post to read it, share on Twitter, Facebook or via email, go to the blog, and you can add that post as a “topic” in order to get updates related to that specific topic. and make a comment right there. That’s a lot of stuff designed to help you be Lazy! I use LazyFeed in a number of ways for customers. Even though LazyFeed isn’t technically a saved search, it is a contextual bringing together of stuff for your consumption. This is particularly useful if you are needing to source a blog, or if you are trying to find other blogs in your sphere to interact with, or if you are just plain lazy. I like LazyFeed a lot because, even though I use other aggregators to follow blogs I already know about, LazyFeed brings me articles, information, websites, blogs and people who I don’t know about. Just enter your topic or term and the conveyor belt starts to run.
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