YouTube Blog: Edit video in the cloud with the YouTube Video Editor
OOOHHH…now this looks interesting.
Edit your videos “in the cloud” … without having to have a lot of expertise…
Has anyone tried this out yet?
How CEOs are Using Social Media for Real Results
From Sharlyn Lauby at Mashable is a nice blog post about how C-Level folks are using Social Media. These are people who demand real results.
One of the standout points from this post is that engagement can have other benefits and can result in something valuable other than a sale. Of course, the sale or signup or customer in your door is the ultimate end result we are looking for…however, good will, a stronger brand more word of mouth…these are also what we are searching for.
Nice article…please take a look!
Social Media Measurement Should Focus on Outcomes, Not Output — Very Official Blog
What a terrific blog post and video. Please take a few minutes to digest the information here!
One of my favorite take aways from the video is the idea that you can’t Pay to Play anymore…You have to actually PLAY to PLAY.
The first example in the video is Gary Vaynerchuk. He built his success through intense, personal interaction. And he does it EVERY day.
Current Project: Topeka Subways
Buying a sandwich from Subway isn’t really something you make big plans to do. I’m hungry, I want to eat healthy, I see a Subway…I go get a sandwich.
I like the way you can see the ingredients, the way the people there…The Sandwich Artists…care about what they make for me.
Brain Bucket is currently working with the great folks at Topeka Subways, Emporia Subways, and Junction City Subways.
The Big Idea:
The Subway customer is very tech savvy. They are particular about what they want. And, there are “regulars.” I suggested that these franchises need a way to engage with their 
customers without doing empty, repetitive and ineffective “campaigns.”
The Approach:
A) Engage people on a very local level by studying community relationships the franchisee already has, and use a few social media tools to broaden the reach / visibility. Thus, Topeka Subways will be a sponsor at Heartland Park this summer in a number of ways…more on that later!
B) Time the launch of online properties with efforts already happening during the Subway National advertising windows. For example: timing the launch of the launch of a new local website with the national advertising push for breakfast offerings.
C) My customer also wanted to create an email list, in order to time email marketing with the advertising windows. Thus, we created a give us your email for a cookie push in his Topeka locations. This has resulted in collecting approximately 500 emails in less than two weeks.
Online Properties:
Brain Bucket Toolbox Blog
Posterous is a very cool blogging tool that I like to use. The Brain Bucket Toolbox is where I take a look at what should be in your toolbox if you are a business and you are trying to tackle marketing online.
Google Search Gets a Major Overhaul
via mashable.com
Here is a quick review of Google Search and what is new.
Check out the left hand navigation and Google’s work to make search a more “unified” experience.
I am sure that there will be a Facebook group soon… “bring back old Google” … but I think that change and a focus on simple design and presentation + making search more about ME and what I want is a good thing.
Look for more ideas about how this will impact your business soon!
How Facebook Community Pages Undermine Nonprofit’s Official Pages in Facebook Searches « Nonprofit Tech 2.0
If you maintain a facebook page for a company or a non profit…you need to take a look at this article. You need to know that Facebook is reshaping how it ranks and displays search results. You need to know that ANYONE can set up a “community page” with some variation of your company’s name in it. I will post more strategies and possible solutions as I find them. For now, please read this article and reply here if you have encountered an issue like this.
Facebook’s Open Graph Personalizes the Web
Facebook is aiming to connect your business with the social web. Check out these announcements they just made regarding features and new additions.
I know people are concerned about security with these new products…so protect yourself. Do you KNOW what is public and what is private on your profile right now? Do you know how to find out? I will post some quick hints in the coming days.
In the meantime, please click on through to the Mashable article and check out Facebook’s new stuff! Then post comments and questions here at teh toolbox. How do you see this impacting your business? It will! Let’s keep an eye on that together!
Social Media Marketing: 5 Steps to Tell if Your “Expert” is a Phony | Business @ Level 6
I love this list! Thank you to Business@level6…#4 is really important! But so is #5…I can’t guarantee what will happen, because your emerging media plan is only going to bring people to your door…what you do with them once they raise their hand and say they are interested in your service is what YOUR company is all about!
5 Unique Ways to Use Twitter for Business
via mashable.com**This series is supported by the Social Influence System and WE twendz™ pro, presented by Waggener Edstrom Worldwide. To learn more visit Waggeneredstrom.com/nozombies.
Customer service, recruiting, contests, giveaways and promotions — these are all standbys for businesses using Twitter as a medium to connect with customers and fans.
Given that Twitter as a platform supports nearly limitless applications for business use, we thought it time to highlight some of the newer Twitter-for-business opportunities that aren’t so obvious.
From pitching your followers and rewarding Twitter loyalty, to keeping a trained eye on the Twitterverse, targeting smaller communities, and adding metadata to tweets, here are some unique ways to use Twitter in your social business strategy.
Leave it up to Mashable and Jennifer Van Grove to put this post together. Twitter is not just the fire hose, or as one friend (@jerrryskc) put it, the sewer hose. There are many unique ways to use this tool.
When you start with a business goal, and take a look at Twitter (or any other tool for that matter!), there are many ways to use it for business purposes.
There is not just one way to use Twitter. Check these uses out, and then please share any others you use.
Thank you to Jennifer Van Grove and Mashable for another great post!
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