Change: Lessons on What’s Next

Here’s an article by Brian Solis (briansolis.com) about three serious innovative thinkers. These guys take a simple idea and dig down deep. They are thinking small…how to connect with friends…how to accept credit card payment anywhere…tell your friends where you are…

These are small, local, single little ideas that have ended up changing the way you and I work and live and buy and share.

How do these ideas impact YOUR business?
They are impacting you right now…did you know that?

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Elevator Speech Examples - The most common mistakes | Marketing Action Club BLOG

Once Again! Jerry Smith tells it like it is. Take a minute and go to his Ezine Article (see the link below). Jerry is all about keeping your elevator speech relevant, personal, and real. You should also Friend Jerry Up on his Facebook Page at http://facebook.com/marketingactionclub

Go to any networking event and you will hear them – elevator speeches. They are the staple of organized  as well as open networking events.

There are many ways to do this well, but  5 extremely common ways businesses typically sabotage their efforts to grab attention with their introduction.

1. Talking About Yourself

2. Assuming Others Understand You

3. Irrelevent Information

4. Trying to be Cute

5. NOT Trying

For a longer article on what these are, plus tips to avoid making them here is a link to our full length article in Ezine Aritcles:

http://ezinearticles.com/?Elevator-Speech-Examples—The-FIVE-MOST-Common-Mistakes&id=4806450

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Small is Beautiful

Small numbers are important. Online Marketing…Emerging Media…Social Network Marketing…has for too long been focused on the “top of the funnel”, or the big numbers.

I don’t care about the big numbers…and if you have a business … and if you have decided that emerging media is important…and if you are looking for a metric to measure… and if you need more people to to know who you are…neither should you.

You should care about the small numbers.

This is not mass media…this is small media.

For my Topeka Subways client…I need to try to get a regular customer to come back in to a place they already know and love two more times per month. And while we WANT every customer to do this…to show growth I need a relatively small number of people to do so. This is why it is significant that in the last 30 days they have added more than 20 Foursquare friends (Topeka Foursquare)…this is why it is huge that they have 180 Facebook fans (Topeka Subways) that are beginning to interact more…this is why it is noteworthy that they have 151 Twitter followers (@Topekasubway)… and important that we have around 650 people on our email list who receive an email every couple of months.

These are not big numbers…once upon a time I would have never shared these! The key is…these are the right people. These are people who want to hear from us…who eat the food…who are already customers AND who happen to also use one or two of the online tools that we do.

Developing the power of small numbers is community management…it is one on one interaction…it is knowing who you need to talk to and how many people you need to buy from you.

Is there a small number that is beautiful for you?

How admin privacy works on Facebook Pages (video)

Page and Profile privacy on Facebook! Here is another nice video from @johnhaydon … Thanks John!

John, as always, keeps the focus on using the tool in your hand correctly. Interact and connect…this is now your job. Try hard not to get too scared about interacting with your supporters…It is well worth it!

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“How to Handle an Employee’s Controversial Online Comment” : from American Express OpenForum

This article is from Sharlyn Lauby from Mashable (just click on the VIA openforum.com). Super good and useful stuff! Even though common sense SHOULD be a guide for folks making comments online…one person’s common sense is another’s “holy crap! I can’t believe you just did that!” Social Media tools are becoming more and more essential for business. And even though you may not “get it” yet…you need to take the time to be knowledgeable about options, information, tools and how your employees could and probably ARE using these things. This article is a great start.

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Scramble For The Future… Support the Kids at Gordon Parks Elementary School!

Gordon Parks Elementary School is the beneficiary for this event. Altrusa is an international service organization, and their Kansas City chapter has supported Gordon Parks for many years.

Please take a minute to learn more about this event, and consider putting together a foursome. You can learn more about Gordon Parks Elementary School at their website: Gordonparks.org Altrusa International of Greater Kansas City’s

14th Annual Scramble for the Future Golf Tournament

Monday, July 19,  2010

1:00 Shotgun Start

Box Lunch and Dinner Included

Creekmoor Golf Course

1112 E. 163rd Street

Raymore, Missouri 64083


Click here for registration form

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7 Reasons Social Media Just Isn’t Working for You | Media Emerging

This is a blog post from Media Emerging…click on the “via media emerging” link to read the whole thing. It is very good!

Managing expectations, and getting people to really hear you when you say, “this takes time and effort!” is a big challenge.

I focus on the merits and power of the indirect route to interaction and engagement. Let’s use these tools as they were designed to be used!

Twitter is not a radio ad. LinkedIn is not simply a way to stalk your sales prospect!

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OMG the Vuvuzela Really IS Powerful | SPURspectives

Read Dave Svet’s Article OMG The Vuvuzela Really IS Powerful

Thanks David! I hate those horns, and love your B-flat information!

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Emerging Media Toolbox On LazyFeed

I love this tool! It is called LazyFeed and you can create “channels” of feeds and share them. You “post” to these channels by making a comment or observation about other’s blog posts. Here is the widget for my LazyFeed.

Now…if I could only edit the width of this widget so I could display it in the narrow sidebar on my Tumblr theme…I would be over the moon!